India Has Increased Drawing Power
The Worli business district of Mumbai is perhaps not the first place that you might think of as a major new hub of animation activity but you can now add it to the list of front line production facilities.
Crest Animation Studios, who are based in the city, are hard at work on various projects for such big name customers as PBS, BBC and the Australian ABC network and they are not alone.
India as a whole is benefiting from the second phase of job outsourcing to the sub-continent. The first phase consisted of low spec, high manpower manufacturing jobs. This new wave is more technologically based and is centered around various types of IT jobs.
Animation these days is mostly done on computers and this work can be done much more cheaply in India. One of the people who is benefiting from this is Barrie Osborne, producer of such films as Lord Of The Rings and the Matrix who has now gone into a joint venture with an Indian partner, Madhu Sudhan, in the town of Chennai.
“The studio will become operational in three to four months’ time. Even before becoming operational, I have already got two high-profile Hollywood film projects lined up.” said Sudhan. “Osborne was my client in 2001 and he became my business partner after three years. I think this speaks volumes of the skills that are available here to undertake high quality technology works.”
The Indian market is well used to dealing with the demands of the film industry as Bollywood films are the world’s second biggest market for cinema. Add to this the staggering number of graduates coming out of the Indian universities there and you can see that the whole industry has a vast potential to grow.
One market report has said that the market size of a second wave of outsourcing business in India, which includes biotechnology, legal support, development for automotive industry and computing may rise to a staggering $15.5 billion by 2010 up from $1.2 billion in 2004.
I have been a science fiction, comic book and animation fan for a very long time. I honestly believe that comics are an extremely vital and exciting art form whose true worth is only now beginning to be recognised in the mainstream media and this appreciation can only continue to grow in the future. I regularly write science fiction short stories and send them off to the magazines. So far their response has not exactly allowed me to give up my day job but I plan to keep plugging away at it..
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